This series of billboards focuses on introducing the key messages associated with North Georgia National Bank’s new brand identity.

The design shown here is one of a series of digitally printed messages that are displayed on the back of each business card.

These signs and banners greet customers at North Georgia National Bank’s headquarters, branch locations, and drive-through lines.

This section of the North Georgia National Bank brand book shows the brand mark and explains the meaning and symbolism associated with it.

The brand book describes the “big idea” behind the North Georgia National Bank brand. It is the underlying principle that drives the brand.

This section of the North Georgia National Bank brand book introduces the tag line “Call North Georgia Home” and explains the significance of this imperative phrase for the brand.

Part of defining a brand identity is acknowledging the past. This section affirms the history of North Georgia National Bank as part of its new brand identity.

The North Georgia National Bank logo conveys a welcoming and optimistic feel using type, color, and symbolism. The symbol mimics the entrance to the bank’s headquarters, but the outline also gives the impression of a home with an open door.

This in-house video introduces the brand messages of North Georgia National Bank as visitors wait for meetings or to speak with a teller.

This in-house video introduces the brand messages of North Georgia National Bank as visitors wait for meetings or to speak with a teller.

Business cards and stationery are critical components of a brand identity that are carefully outlined in the North Georgia National Bank brand book.

These key messages help communicate the essence of the North Georgia National Bank brand in a concise and memorable way.

The North Georgia National Bank brand book outlines a recognizable visual style for web content and various social media platforms.