Great marketing is like music.

Emotional. Authentic. Nuanced. The same qualities that describe a beautiful melody exist in the best marketing campaigns, but the similarities are more than aesthetic. Both require a central theme, a planned structure, and flawless performance.

Tonality is a design and marketing firm that understands the complexity of marketing communications. Like music, it takes a blend of emotional and analytical intelligence. Our approach embodies that combination. Tonality is more than just creative services. We are a strategic marketing partner.

Authentic Design

The best artists never use paint colors straight from the tube. They mix them into something that is one-of-a-kind. At Tonality, authentic design means going beyond ordinary solutions and earnestly representing your brand. Consumers are inundated with other content, and they have learned to recognize authenticity in the crowd. Don't trust your business to an "out-of-the-box" template.

Smart Marketing

Don't wait for your consumers to find you. To be successful, you must target your ideal customer with perfect timing and location. This requires knowledge, analysis, and a little intuition from experience. Tonality is a strategic marketing partner that can research your market and plan the best approach. With our help, you can make the most of your communication investment.

Find your tonal center.

From e-mails to printed brochures, everything should reinforce a brand message. Tonality starts by understanding your brand voice and how it relates to the project. If your brand is not established or needs revision, Tonality can help you define a brand voice that represents your organization.

Compose.

Strategic planning is critical to reaching your marketing goals. With broad experience and outside perspective, Tonality can help you formulate an effective marketing strategy that all of your stakeholders can support.

Perform.

Once your direction is set, Tonality can execute your marketing plan with a variety of creative services. Whether it is content writing, video production, graphic design, or web design, Tonality produces professional content that is authentic and unique.

Photo credit: Ashley Zoltak Photography — Photo credit: Ashley Zoltak Photography

Nate Mason

Designer, Marketing Consultant

Nate Mason has been a marketing manager and designer for over 15 years. He holds a bachelor’s degree in music from Berry College, a MBA in marketing from Campbell University, and an undergraduate certificate in web design from Savannah College of Art and Design. Nate is also a classically trained guitarist who has been playing and performing since he was 15.