This vertical format of the Cutting Edge Sports Flooring logo is intended to be the most utilized. The brand identity uses vertical layouts when possible.

The Cutting Edge Sports Flooring word mark logo is intended to have a “sports team” style that is bold and assertive.

The Cutting Edge Sports Flooring brand utilizes this logo format for designs that require horizontal layouts.

The Cutting Edge Sports Flooring style guide defines the brand aesthetic, messaging, and usage guidelines. This document is a key component to maintaining consistent marketing communications.

A tag line and brand messaging define the brand voice and foster consistent marketing communications across all mediums. They are concise, memorable, and convey the essence of the brand.

The Cutting Edge Sports Flooring style guide formalizes and color palette and specific design elements that can be used in branded communications.

Defining typography and other design aesthetics encourages a consistent look and feel for each brand. In the Cutting Edge Sports Flooring style guide, specifications and usage examples are provided.