Branding and Strategy

Your brand is the foundation of your marketing program. It signals value and sets expectations for consumers, so branding is important to get right from the start. Tonality can guide you toward a brand identity that you can build upon with confidence.

Strategic Consulting

An outside perspective is important to getting your brand right. Tonality walks you through a structured process to find your organization's unique value and personality. Then, we formulate an identity that is an honest representation of you.

Market Research

To confidently choose a direction, you need to know your surroundings. Tonality can gather knowledge about your market through quantitative and qualitative research. Tell us your decision points and we can provide actionable information.

Logo Design

A logo is often a consumer's first impression.  Afterward, it reinforces messaging and symbolizes a value proposition. It may look simple and effortless, but behind every logo is extensive exploration. The keystone of your visual branding deserves nothing less.

Messaging

Formalizing a message will foster consistency in your communications. That message must faithfully represent your organization and fit your audience.  Tonality can help you find a clear voice that speaks to consumers.

Style Guide Development

A style guide keeps your identity investment from eroding over time. By outlining appropriate logo usage and acceptable typefaces, you maintain branding consistency. It helps others understand the essence of your identity.